Is search engine optimisation still relevant?

SEO (Search Engine Optimisation) is the process of getting your website or web pages visible on a search engine’s unpaid results page. These results are referred to as natural or organic. There are a variety of different factors for SEO to count such as keywords, alt tags, backlinks, inbound links and many more. But is SEO still relevant and worth it?

 The answer is yes, SEO matters and it’s essential for digital marketing. It can make a difference from getting no traffic and no customers at all, to your website appearing on a SERP (Search Engine Results Page) and traffic flowing through your site. It’s a practice that continues to grow and as Google or other search engines update their algorithm, the more significant it becomes for you to utilise SEO for your site.

Reasons why SEO is still useful

There are a lot of searches per day

People browse the internet everyday and are always searching for something. As search engines are the primary method for finding information, data and websites, it’s vital to be visible for keywords relating to your website.

According to Internet live stats, Google processes over 40,000 search queries every second on average. This works out to be over 3.5 billion searches per day worldwide, and the odds that one of those searches is related to your industry is high.

Find your business online

It’s easier to find your business online through SEO, why own a website that no one can see? If you have gone to the effort of building the site or paying a professional to develop one for your business, you would want it visible on a search engine. Your existing customers aren’t the only people who are looking for your products/services, so let your brand appear to everyone.

Keywords

Keywords will always be relevant within SEO. It’s quite simple, the more relevant your keywords are, the closer you are to gaining more traffic. With keyword planning tools, you can identify and determine which words are being searched for, and your keyword placement within your content, articles, blogs and more will increase your chances of potential customers finding you.

Content

Your content visibility depends on SEO. Search engines take content seriously, and if your content isn’t of high quality, your website won’t appear on the first page of the search results. High-quality content is crucial and irrelevant content won’t help with your page ranking. “Content is King”

Potential customers will be more likely to find out more about your brand or your products/services if they find a helpful piece of information that you posted online such as blogs.

Without consistent and ongoing SEO efforts, you risk losing your spot in search results. If you’re at the top of the SERPs, without maintaining your SEO efforts, your competitors will have the opportunity to outrank you. So make sure to utilise it as much as possible on your website and tick all of the boxes that help you appear on the top ranking page.