3 common email marketing myths

Email marketing is one of the oldest digital marketing strategies still in use today; however, it's come a long way from its inception. Throughout the years, best practice has frequently changed, creating many myths that many falsely believe to be true. Some of these myths could harm the effectiveness of your campaign, so our digital marketing experts are here to help squash these myths once and for all.  

3 common email marketing myths 

The common myths around email marketing need to be squished for companies to see its effectiveness. In today's blog, we are looking at 3 common email marketing myths. 

The word “FREE” sends emails to spam folders 

No data shows that the word free triggers most emails into spam. So, this is categorically not true. While keywords impact how a server perceives your email, it's not as heavy-handed as the rumours have suggested, and you will not get rejected just because the word "free" is pervasive in your email. 

Millennials don’t subscribe to marketing emails 

A study conducted by Adobe found that Millennials check and use their emails more than any other age group. If your target audience is within the Millennial generation, introducing email marketing to your digital campaigns could provide a significant boon to your outreach. Especially when integrated with retargeting features on your website, email marketing could help your business turn cart abandonment into new marketing opportunities. 

Open rate is the most important metric 

Often people wrongly focus on open rates in a marketing campaign. However, we would argue that this rate is not the primary focus. Instead, you need multiple metrics to get the complete picture. How many people opened the email is important, but how many people engaged with the email and completed the call to action is equally important. With both metrics, you can identify a success rate, which can help you optimise your future marketing.  

Bonus Tip: Did you know 61% of customers prefer email? 

According to a study from Adobe, 61% of customers prefer email marketing when contacted by brands. This demonstrates that whilst email marketing is one of the other forms of digital marketing, it is still a useful and potent tool in a company's repertoire. You can learn more about how you can improve your email marketing by browsing the marketing section on the SOS Creativity Blog. 

Award Winning Digital Marketing – SOS Creativity 

As award-winning digital marketing and web design agency in Bolton, SOS Creativity has the tools and experience required to help your business succeed in a digital environment. Our passionate and hard-working specialists are always excited to work with new clients, ready and eager to deliver creative solutions to their unique marketing challenges. 

If you're interested and want to learn more about the marketing solutions available from SOS Creativity, such as our web design package or Bolton SEO services, please don't hesitate to contact us. You can speak to a team member by calling 0800 999 1339 or emailing info@soscreativity.co.uk.