3 new LinkedIn features that your business should be using

Social media platforms are constantly bringing out new features to improve the efficiency for users. LinkedIn has brought out many new features that you may not be aware of but could benefit your business. In today's blog, we are looking at 3 new LinkedIn features that your business should be using.

Invite your connections to like your business page

So similar to the way you can grow your personal connections on LinkedIn. LinkedIn has created and implemented this feature that enables you to invite your existing connections to like your business page. If you know anything about growing a business page on social media, you know how difficult this can be. It's always easier to grow a personal page than it is to grow a business page.

Still, with this feature, if you're a very well-connected individual on LinkedIn, you're able to tap into your existing network and engage with them enough to connect with your company page. Helping you to grow a bigger audience that can see the updates from your company.

Notify employees about new posts 

LinkedIn has implemented this feature where if you're a page admin, once your company page creates an update, you can notify your employees about your post. The reason it's important is because social media engagement is vital. So if you create a piece of content and get a lot of engagement, the LinkedIn algorithm will see that post is valuable.

Therefore the post will be shown to a lot more people. So if you create a post and notify your employees they're able to engage with that post, they're able to like comment and even share it to their network.

Create events on your business page

Like Facebook, you can manage different events on a Facebook page. LinkedIn has now introduced this feature. From a corporate event point of view, if you can organize an event on LinkedIn, you can engage with the audience who has signed on to attend the event. It gives you a lot of information about who the audience is and can cater to the audience.

It also helps you gather the number of people who are going to be attending the event. So utilizing those three features is a great way to grow your business by using LinkedIn.