6 answers to the most frequently asked questions about digital marketing

Over the past few years, digital marketing has become a really important part of owning a business especially when it comes to being online. A large percentage of the world’s population is online, so why shouldn’t you be also?

Digital marketing can be a foreign concept to a lot of people. To help those of you who are struggling to understand why we need it in 2018, here are 7 answers to the most frequently asked questions about digital marketing.

How does digital marketing differ from regular marketing?

Digital marketing is marketing but all online. Such activities include PPC, SEO, social media, email marketing, blogs etc. the list goes on!

It’s different from your traditional marketing as that includes print, direct mail, TV and radio. Traditional marketing methods are becoming less effective day by day as a lot of us are now spending most of our time in the digital world such as preferring to watch a movie online rather than going to the cinema.

Which social media platform should I be using?

The platforms you are on shouldn’t depend on your personal preference. Rather, it should revolve around your customers. By being on platforms that your customers and target customers are using regularly, this means you are able to direct your content at your target audience a lot easier and quicker.

You don’t have to be on every single platform, but be on every platform that your audience is on.

What is SEO?

SEO is Search Engine Optimisation. SEO is important especially when you own a website as it helps for you to be found on Google and your goal will be to convert that incoming traffic into business and sales.

SEO helps boost your traffic organically but it can take your website a few days to be indexed on Google as you need Google to crawl your site with their bots.

Does my website need to be mobile friendly?

Yes. As the majority of all traffic to websites comes from mobiles/smart devices, it’s key to make your website mobile friendly for navigation and layout.

A mobile-friendly design makes a website more available for users on the go. Users are able to access the website wherever they are so in 2018 websites need to be more responsive to help with user experience.

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How often should we send marketing emails?

There is no definite answer as it depends on your industry and the business itself. You can send out as many emails as you like but without getting annoying. Avoid sending too many out per week as it’s seen as ‘spammy’ and you will see people start unsubscribing.

We send a marketing email out once a week, as it has a weekly update of our most recent blog and YouTube video. Some businesses send out one email every fortnight or every month, it’s different for everyone.

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Do I need a blog?

Blogs are considered part of the written content that is necessary for your content marketing. Blogging keeps your content fresh and updating, it also provides more keywords for SEO and keeps you on good terms with search engines as long as you’re providing value.

By delivering useful valuable content through your blogs, this will show your industry expertise, therefore, helping you build credibility and authority within your sector.