5 benefits of having a Facebook business page

Many businesses have a Facebook business page because Facebook is the biggest platform to be on, which is correct but some are set up and never touched due to people not knowing what they can use Facebook for or how to generate any leads, sales or traffic.

You can promote and advertise your business and there are some significant benefits that Facebook can provide. The question is usually asked “why is Facebook good for marketing?”.

Here are 5 benefits of having a Facebook business page.

Reach a targeted audience

Being on Facebook where over 1.47 billion people are, you can reach your target audience very easily. Of course not every Facebook user is going to like your page and even if they did, you might not get a lot of engagement.

With the use of Facebook ads, you can target your specific audience very easily. If you want to set an ad for generating page likes and you target your ad properly, you can inexpensively generate those page likes from Facebook users that fit your target audience profile.

Increase in web traffic

Creating an increase in web traffic is easier than it seems. It can be done through content marketing, links and ads.

Through content marketing, all you need to do is add your websites URL into the text and it gives people an easy way to visit your website through just one click of a link. Attach an image alongside your posts because we all know now that images draw more attention and are more likely to be engaged with or if you post a link with a link preview, it’ll more likely to be clicked on.

Potential customers will get the necessary information from your content on your Facebook page which can prompt them to visit your website for more information, or if it’s an e-commerce business then they can buy your product.

Providing customer support

Through comments and the convenience of Facebook messenger, your business is able to respond quickly and promptly to questions or queries asked. Problems can be resolved a lot quicker as well.

This increases the level of customer satisfaction and can assist in developing customer relationships which reinforces your brand loyalty.

Increased exposure

Liking and sharing are excellent tools for businesses when it comes to marketing. Once a person likes your page, they are open to receiving updates and content by your business which will show on their Facebook timeline.

Social sharing is important and every share counts. Once one person shares your content or your page, all of their Facebook friends and connections can see your name which can lead to others then going on to like/share your content or your page. It can expand from there, increasing your exposure to many users and potentially any customers.

Look at competition

As touched upon before, there are over two billion users on Facebook. There are around 65 million business pages which means there is definitely going to be a large number of businesses in your industry using Facebook.

It doesn’t harm anyone to have a look at your competition and see what marketing techniques they’re using. But make sure you don’t copy exactly what they’re doing as your brand needs to have its own tone of voice and it won’t make your business look serious.

We would love to hear your thoughts on the importance of Facebook in business. Leave them in the comment section below and we look forward to reading them.