How does influencer marketing work?

Influencer marketing has become an increasing trend for businesses over the years but a lot of people still don’t know what it is!

In this blog, we cover how does influencer marketing work? To help you understand the importance of it.

What Is Influencer Marketing?

Influencer marketing is a type of marketing that focuses on using key leaders [influencers] to drive your brand's message to the broader market. Rather than marketing directly to a large group of consumers, you instead inspire /hire/pay influencers that already have the type of audience you’re trying to target to get out the word for you.

It adds authenticity to your brand

Having an influencer that a consumer admires allows your message to be more powerful. This is because they trust them which makes them believe in your brand as they hold a sense of authority over consumers.

Adding authenticity to your brand and the message is essential to consumers as they will begin to trust your brand and become more aware of what you do.

It increases engagement

Having a trusted person promote and talk about your brand can spiral into people talking about what you have to offer turning you into a trending topic potentially. This is because more people become aware of your brand and start following you on social media, increasing the reach of your posts due to your brand being shared with friends and more.

Due to the increase in engagement, your new found audience can turn into loyal customers which increases your return on investment, as sales continue to rise.

Allows for niche targeting

Having a wide range of influencers can enable you to choose who has the closest target audience to your brand; which can let your brand gain the exposure it needs to reach its target market.

This can be based on demographics, geographic and psychographic segmentation. Also having someone promote your brand with the same target market as you can allow the campaign to be more authentic as they know how to speak to their audience and they share similar interests.

Improves brand awareness

Similar to engagement increase, having an influencer promote your brand can allow you to reach a wider audience as they already have a loyal fan base that trust what they say. By using influencer marketing, this will enable more people to know about your brand increasing your awareness.

Increased awareness can allow your sales to grow as people have been introduced to your business and are keen to try out what the influencer has been promoting.

Drives purchasing decisions

Consumers frequently look to influencers for advice on what products and services to buy. So the most powerful way to gain more customers is by undergoing an influencer campaign.

84% of consumers purchase after reading about a product or service on a blog; this is because they trust the influencer and can be influenced by what they buy.

I’d love to know what you think about influencer marketing. Leave a comment below!