How to establish a good social media strategy

Social media is a vital marketing channel for businesses of all sizes. A social media strategy summarises everything you plan to do and hope to achieve on social media. The more specific your plan is, the more effective it will be. In this blog, we are looking at how to establish a good social media strategy.

Set meaningful social media goals

Before you can establish a good social media strategy, you need to know what your objectives are. Rather than creating your plan and then making it fit, instead set your goal and your objective then the strategy becomes easier to fall into play.

For example, your goal might be to increase your engagement by 10 per cent, or your goal might be to increase your following count by 500. Irrespective of your goal, without setting the goal, the strategy is almost pointless. So once you set that goal, then you can look at how to implement the right approach.

Find your marketing tone

Look at your audience and set a tone. Do you want to be the type of brand that is friendly, playful, jokey, use emoji or are you in the corporate scenario where you need to be relatively straight to the point, cooperate formal language?

Only setting your marketing tonality will go a long way into your strategy. So rather than trying to be everyone and copying everyone else, have your strategy in place, have your marketing tone in play which fits nicely into your strategy.

Analyse and test 

What kind of content do you need to create? How frequently you need to make it? Who is your audience? When you put all of that together, the next and final step is to analyse and continue to test.

Every social media platform has a reporting feature. Every so often, weekly, monthly, or quarterly whatever you're able to do. Always check the reporting because you're able to analyse the data that the platform's giving you. Then you're able to test a bunch of different strategies to help you.