How to get targeted traffic to your website

Websites are really important for your business as the digital age that we're in has grown massively; so should your online presence, and the first thing your business should have is a website.

There's no point in having a website if you don't intend to bring in a lot of traffic and this is some company's downfall. Businesses always question how to get targeted traffic to your website and it couldn't be any simpler. Here are 5 points.

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You haven’t mentioned or announced that you have a website

This is one of the easiest mistakes to make which businesses don’t realise. You can’t expect your website to launch and Google brings in some traffic for you as it doesn’t work like that (unless you have a Search Engine Optimisation [SEO] strategy in place).

Even though when you find out about a company, the first thing you do is search their website to find any relevant information, if you don’t tell anyone, it won’t prompt them to check.

When your website launches, you need to announce it loudly via face to face, advertisements, social media and more. Through this alone, you should receive organic traffic which is what your business needs to be able to thrive online.

Your site is poorly designed

If a visitor lands on your website and notices that they find it hard to navigate, find information or it’s hard to look at, they’re least likely to return. This means that the chances that they share your website with their friends, family or followers is slim.

Design is important. So make sure that you use an easy-looking template when building your site, or even hire a professional.

Poor site design affects your organic search visibility. It’s also important to make your site mobile-friendly as most traffic (63%) nowadays is coming from smart devices. According to a study conducted by Stone Temple, as of 2017, 63% of traffic came from mobile.

Your site doesn’t load fast enough

As mentioned previously in multiple blogs, users expect your site to load in 2-3 seconds. This is a big deal because the user is searching the internet purposely for quick answers. If your site takes too long to load, they will look elsewhere for the information needed.

Your site speed could play a major role in how many interested visitors become regular visitors.

Make sure to check your site speed and work upon fixing it to ensure you get the traffic needed.

You’re not updating the site regularly enough

Users (and Google especially) enjoy seeing websites with fresh and updated content. Updating your content and site at least once or twice a week will help with your search rankings.

Updating information is a must. It’s helpful for users that visit your website for your contact information so they’re actually obtaining the correct phone number, email address etc.

Your brand isn’t presented properly

Your brand needs to be consistent and present all of the time. Your logo, colour scheme, fonts need to be consistent throughout.

When people see your logo or branded content, they will know that it’s you and that you’re professional. It’s important for your brand voice to be placed within all content on your site.

By fixing these 5 points, this will help you drive targeted traffic to your website!

Find out more about our Web Design process here.