Is email marketing still relevant?

Email was one of the first forms of online marketing and was a big part of communication. It is still important and used within the workplace but due to so many other forms of marketing, there are lots of question of ‘is email marketing still relevant?’ We answer this question in this blog post.

Consumers prefer email

According to a study conducted by Adobe, 61% preferred email marketing when hearing from a brand. From this statistic, you can see that even though email marketing is an older method of communication, it’s still preferred.

There are three reasons why consumers prefer email marketing and these are because it’s:

• Convenient
• Personal
• Instant

We incorporate email marketing into our strategy at SOS Creativity in which emails are sent weekly, every Thursday. Included in the email is the weekly video content that we create for our YouTube channel as well as our written blog posts. We consider email marketing effective because it gives consumers the power to decide when they want to open the email that we send and interact with it and it’s content.

Helps you reach more mobile consumers

A lot of people now use their mobiles and other smart devices more than a standard desktop or laptop computer, and this is because they can use their devices on the go. This means you can reach more people more efficiently and effectively as they’re more accessible with emails on their phone and other gadgets.

But don’t forget, no matter what device the consumer is reading from, if your emails are providing value, then you are going to have more people opening and reading it than ignoring or unsubscribing.

It’s affordable

If you’re new to email marketing, MailChimp offers a free membership where you can have up to 2000 subscribers for free, which is great for when your business is starting up.

By utilising Mailchimp as your go-to email marketing tool, it’s cost-efficient because you don’t have to pay anything until you have over 2000 subscribers.

The reporting for this tool is also convenient, as you can build a report based on the insights that are provided for you. From the report, you can see the open rate, click-through rate, bounce rate and also who unsubscribed, but there are a lot of other insights worth looking into if you want an in-depth report. This reporting will help guide your email marketing strategy for better success.