Why is it important to have a target audience?

Having a target audience/market is a big deal in 2019 because without one, your marketing resources will be wasted. When you are selling a product/service, you need to be able to identify who your ideal client is and who you know can benefit from your brand.

Ever wondered why it’s important to have a target audience? In this blog post, we will be explaining just that!

Create personalised content aimed at a specific persona

There are so many people creating general content therefore your brand might struggle to capture the right audience through the noise. Howerver, If you have in mind exactly who your target audience is, you can tailor the content specific to that group of people; therefore, they will find more value in it. When they can relate with the content, they’re more likely to become customers.

Find and target the interested audience

There are over 2 billion people on Facebook, so if you’re running Facebook ads without targeting the right audience, you’ll end up spending more money by targeting everyone else.

Aim your content at those who will find value in what you have to share. If they relate to the content of the message, they’re more likely to buy your product or service.

Increasing your customers through a higher conversion rate

If your audience finds value in what you do, they are more likely to be more interested in the call to action that you have set for them to do. By having a target market in place, your conversion rate is going to be higher as you’ll have a thorough understanding of your audience.