Why your small business should use Twitter

We’ve mentioned in almost every blog post about how social media marketing is important as we’re getting deeper into 2019. Some people say they use every platform apart from Twitter because they’re unsure if it would benefit their business.

In this blog post, we’ll be talking about why your small business should be utilising Twitter.

Connecting with your customers

Through Twitter, you can engage with your followers and customers and connect with them on a personal level. Doing something small such as sending a message after potential customer has followed you. This is one great way to help to increase trust from the offset.

Listening to your customers is essential as their feedback is precious, so if you receive a message or see a tweet directed at your brand, make sure to respond and build that connection.

Free marketing

Social media platforms are free to use so why not utilise them in your marketing strategy? You don’t have to pay to use Twitter nor do you have to pay to tweet. Take 5 minutes out of your day to compose a 280 character tweet sharing business news, promoting your business or just sharing something relatable that your audience can engage with.

The marketing cost is zero unless of course, you want to invest in Twitter’s paid promotions and sponsored posts.

Keeping followers/customers in the loop

If you’re on Twitter, your existing and potential customers can follow you and keep up to date with your business and any news you may have. If you run a business, you know how important it is to keep people up to date, that’s a purpose of email marketing.

But, not everyone has signed up to your newsletter or mailing list, so share news about a service or a product on Twitter and expand the reach, so you’re not limited to a certain number of people.

Share what means the most, e.g. Black Friday sales, seasonal deals, new products etc. Any information that you think others will find valuable.

Easy customer service

According to Twitter, 80% of social customer service requests come via their platform. That’s a high number! It’s easier for people to log in to their account and send you a message regarding an issue they’re having, as it eliminates any tiresome call queues and long waiting times for email responses.

Twitter can be one of the better means of contact for customer service purposes for a few reasons:

• It’s more informal, which can sometimes make it easier for the (potential) customer
• Real-time responses
• No hold times

Always make sure that you keep up to date with any recent messages or direct tweets, as you should reply as soon as you possibly can.