How to make your content more valuable

Content marketing should be a part of your marketing strategy in 2019. But do you know how to make content valuable? If not, this blog post will cover how to make your content more valuable.

Add visuals

Adding visual elements makes your piece of content more engaging, no matter what the subject is. It could be a simple picture, a graph or even an infographic. This is because as humans, we are very visual beings. Therefore adding visual content to your written content will make it more engaging therefore making it easy for your audience to read your content for it to be more valuable.

Push it through social media

Sharing your content is a no brainer because how else is your audience going to see it? The more people you can show your content to, the more valuable your content will become. People can also re-share your content if they find it valuable, which adds credit to your content.

Earn a mention or share from an influencer

Influencers have the power in the social media industry, so to make sure your content is valuable and is seen you could get help from an influencer. Something as simple as a like or a share is all it takes to get thousands of new eyes on your content, sending its value through the roof.

Pay attention to your audience

Creating content that your audience wants to see increases your value dramatically, because it shows you are listening to what they want to see. The more relatable you can be to your audience the more value they will receive from it, hopefully sharing it with other people. Also, responding to your audience when they leave a comment shows you value their feedback.

Pay attention to what is not working

The key to consistent valuable content is learning from what doesn’t work. If something doesn’t work as much as your other content does then you may need to change your strategy. Regularly changing your content keeps your audience engaged and also helps you find out what works for you.

Create evergreen content

Have you ever heard of evergreen content? Evergreen means that your content will be as relevant to your target audience a year from now as it is today. This makes your content more valuable as it can be viewed at any time and it would still bring the same amount of value to people.