3 ways to repurpose content

Repurposing content means taking one asset and reusing it somewhere else. It helps produce content with repurposing in mind to make it work, so you can easily slice and dice it into different formats. Learn more as we look at 3 ways to repurpose content.

Blogs ➡ E-books

eBooks offer many benefits and advantages, for example. It is very simple and easy to purchase and download. It is exactly like buying any other product. After payment, the only difference is that you will either be directed to a download page or receive the download link in an email.
After download, all you have to do is click on the link, and the eBook will automatically download to your computer to a folder of your own choice.

After downloading, you don’t have to be connected to the Internet to read the eBook. You can stay offline. E-books are also becoming more common as companies push for a more eco-friendly approach to distributing content.

Video ➡ Podcast

Podcasts require little effort to engage with on the listener’s behalf.
Unlike written blog content and videos, which have to be rea or videos that need audiences to sit and watch. All a podcast listener has to do is hit play and listen.

It’s the perfect content type for multi-tasking, which most of us are constantly doing anyways. The easier it is to listen to, the more listeners you will gain and more frequent listeners. If the content is too demanding of time or attention, it’s hard for audiences to want to engage.
Finding time to listen to a podcast is easier because it only asks for the attention of the customer’s ears.

In a new age where audio content is being consumed now more than ever and only set to continue to grow, branching your content into podcasts will provide a massive advantage over your competitors.

Email marketing ➡ Social media posts.

Social media marketing is all about spreading the word about your products and services to your target audience. Marketing through social media can help you showcase your brand to the right customers by providing accurate information.

Gaining brand recognition can eventually make room for effective brand building and generate conversation among the audience about your products and partners. You need to learn social media marketing and leverage its applications to make your customers feel special and solicit feedback on your service by asking open-ended questions.

Having an online presence to share your brand’s story will let you interact with your audience on a more personal level, thereby allowing your company to obtain a larger exposure to perceiving the realities of business. Social media marketing can also help you transform your brand to impress audiences from different cultures. Effective social media marketing allows you to adjust your tone and style based on different audiences while maintaining a simple and impactful brand image.