4 influencer marketing statistics

Influencer marketing is a form of marketing in which focus is placed on specific key individuals rather than the target market as a whole. There are a lot of statistics about influencer marketing that are handy to know. In today's blog, we are looking at 4 influencer marketing statistics.

9/10 marketers believe it to be an effective form of marketing

For example, if you're a product-based business, influencer marketing is one of the ways forward if your audience is 18- to 30-year-old. By being on platforms such as Instagram and having a good relationship with influences, they could spread the word about your products. They will then help you make more sales, but be careful because not every influencer works the same way. Don't forget to check their engagement so that you can get the best results.

25% of all sponsored posts on Instagram are fashion related

Influencer marketing is heavily used in the fashion space; all it takes is to see someone you admire and look up to wearing a particular type of clothing. As a consumer, you generally want to wear the same clothing you see influencers wearing. This is what makes influencer marketing so successful in the fashion industry. A good example of influencer making is JD sports.

50% of consumers will take some action after reading a positive review on a product

We all know that reviews and testimonials help boost credibility and visibility. Therefore, if you see an influencer leaving a positive review on a product, you're more inclined to invest in that product and get yourself one. Someone who is genuine and not just saying stuff because they're paid to say certain things can help your business grow.

49% of consumers depend on influencer recommendations

Consumers depend on the reviews and recommendations of other people. This demonstrates the growing importance of social media influences for brands to connect with their audiences. If consumers feel confident about an influencer's recommendation, they are more likely to make a purchase.