5 reasons why you should use video marketing

As a business, you should be using all of the applicable marketing techniques possible to grow your business. Video marketing should be one of the most important. Today we are looking at 5 reasons why you should use video marketing.

Higher engagement

By creating more videos instead of a lot more written words, you would receive a higher engagement on your post on pretty much any platform. For example, a study showed that videos get 1,200 per cent more engagement than pictures and words combined.

One step ahead of your competition

Not all your competitors are utilizing video for their products or services to grow their brand; therefore, if you're able to implement video marketing into your strategies, you put yourself ahead of your competitors. This means if your content is valuable to your audience, they can find you on the relevant platforms that they're spending their time on. They're going to remember your name; they're going to remember your company name and, in turn, use you for your business.

Cost-effective

Everyone pretty much has a smartphone nowadays, which meaning you've got a very decent camera that you're carrying about on you. Suppose you get a cheap little tripod stand depending on your resources from Amazon or eBay online. You might also want to invest in a microphone and plug it into your phone; you can start creating a high-quality video just by utilizing your smartphone, which means spending maybe about 20 pounds or less to create a quality video by utilizing your smartphone.

Video keeps users on your website longer

If you look on our website, we've embedded videos into as many landing pages as possible because people don't want to be reading a huge block of text as much as they used to. Therefore by implementing video marketing, we're keeping people far longer on our website instead of when we didn't have any videos on our website. The longer you can keep people on your website, the more opportunity you have for turning them into customers.

Adds personality to your brand

Yes, you're a business, but the saying goes people do business with people; by utilizing video quickly, people can see who's behind the company. Therefore, if you can build that relationship, you have some similarities. They know and trust you, and they're able to, in turn, use you for your business as it's easier to convey that message via video than it is any other forms of marketing.