5 answers to the most asked questions about video marketing
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Video marketing is one of the best forms of marketing at the moment. According to WordStream, social video generates 1200% more shares than text and images combined.
With video marketing being one of the hottest trends of 2018, here are answers to 5 most frequently asked questions surrounding it.
What is video marketing?
Video marketing is a type of online marketing and advertising which has grown increasingly popular over the last few years. Businesses create short videos about specific topics to provide you with various pieces of information, for example some turn articles and blogs that they have already published as text into a video series. Others describe their products using video instead of a standard text description.
The videos get uploaded to video sharing platforms and websites such as YouTube and Vimeo for distribution and exposure. These videos are designed to increase engagement as they have a personal touch. The audience gets to see who’s on the other side of the brand which creates a different connection and perspective than just text does.
What should my video have in it?
There are no rules as to what content your videos should include as every brand and industry offer different information and services. As long as you provide value to your audience whether that be through information, entertainment or advice, this will make your videos do well.
What type of video is right for me?
None, because your videos should only cater to your audience and not yourself. Find out what provides value to your audience and with that information create video marketing content that caters to their needs.
How long should my videos be?
Looking at the facts in the image below that we got from Animoto, this can differ because it all depends on how interesting the video is and what the topic is all about.
For example, there are videos of keynote speakers that last an hour and a half and there are people who watch until the end. On the other hand, there are 10-minute videos that don’t provide much value where people turn off after 30 seconds. Our advice would be to test and check your data analytics to see what your audience is doing and what their preferences are.
How can I use the video?
You can use your video on your website. Also, the perfect place would be on your social media platform but depending on the platforms that you are on, you might have to strip down the video length before you can use it. For example, if you had a three-minute video, you can upload this to YouTube easily, but if you wanted to use the same video on Instagram, you would need to strip the video down to 59 seconds.
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