Handy tools to use in your marketing strategy

Your business should have a digital marketing strategy in place, but are you using any helpful time saving tools? There are many you could use to help simplify your marketing efforts and reduce the time you spend on certain areas of marketing.

Here are some handy tools you could use to help with your digital marketing strategy.

Hootsuite (Social media marketing)

Posting content on social media has become an importance for any business when it comes to marketing it plays a big part in the success. To make life simpler, you should use a scheduling tool like Hootsuite. This tool saves you loads of time by allowing you to schedule social media posts in advance.

Social media marketing can be made easier when you rely on and use tools like Hootsuite. You can easily manage your social media profiles on different platforms just from one dashboard as there are different streams you can use such as mentions, direct messages and your timeline/news feed.

There are 3 different plans to choose from but if you’re a small business you can choose a free plan which includes 3 social media profiles and up to 30 scheduled posts maximum.

MailChimp (Email marketing)

If your business is considering email marketing and doesn’t already do it, MailChimp is an easy tool to use. It’s free if you have under 2000 subscribers and send under 12,000 emails per month.

It’s not likely that a small business who have just started up will have more than 2000 subscribers so MailChimp is great to use to get your email marketing strategy started.

There are different templates available to use as well as being able to create your own, but it can save time just using a template as you can find one that suits your style. You are able to check campaign reports to see open rates, bounce rates, click rates and unsubscribers, which helps to give a clear picture of what types of marketing emails do and don’t work.

Google analytics (Website)

Google Analytics should be a must in most businesses and why not? It’s free! It should be a part of your marketing strategy from the start and throughout and it provides a lot of information for your business.

We all know that Google Analytics is a traffic measuring tool, but it’s very useful to use to see specifically where your traffic is actually coming from. This can give you an insight into what’s working in terms of driving traffic to your website and you can adjust your strategy further along the line to match the same results.

It’s good to keep up to date with checking your analytics but Google provides automated data collection so you can access these reports quickly and easily which is useful when doing small and frequent checks.