How to be smart with your SEO

How to be smart with your SEO 

As multi-award-winning SEO providers, we’ve learned a lot over our years of experience. Here’s a quick list of three tips to help you be smart with your SEO. 

Write high-quality content 

In 1996 Bill Gates said, "Content is king", and this saying is still true to this day. At SOS Creativity, we understand the importance content holds within marketing. SEO content has two main objectives. Firstly, it needs to rank highly in Google search results, generating traffic for a client’s website. Secondly, it needs to be quality content that is worthwhile and engaging to read. Whether it's a landing page, a weekly blog update, or your website as a whole, the high-quality written word is essential to digital marketing services. 
 

Link to other sites with relevant content 

Links are on of the metrics that search engines use to measure the relevancy of content, however it’s important not to be selfish. It isn’t enough just to acquire high quality backlinks; you also need to share out links to relevant content as well. So when writing blogs and other pieces of quality content, remember to pass links to your sources. 
 

Choose your URLs carefully 

It’s important to choose the name of your URLs carefully. It’s important that you include targeted keywords in your URL, whilst also keeping it easy-to-read. For example, as a Bolton web design agency, ranking highly in relevant searches is very important to our business. As such, our local web design page is www.soscreativity.co.uk/web-design-bolton

How can SOS Creativity help your business?  

With years of experience and expertise, our Search Engine Optimisation team have the knowledge and dedicated required to provide top-level SEO services. As the winner of Digital Marketing Agency of the Year North West 2020 and 2021, we specialise in helping businesses climb the search engine results rankings and grow their companies. As digital marketing experts, we aim to improve your site's visibility and ranking potential. We commit to our clients very seriously; our due diligence process includes considerable research and analysis. Covering areas such as competitors, target audience, and keywords. 

Approximately 3/4 of all clicks go to the top 5 search engine results: if you’re not in these top search results, you're all but invisible to the majority of users. Our tried and tested Search Engine Optimisation techniques can help to change that, boost your search engine rankings, and boost website traffic and brand awareness, with the ultimate goal of attracting more customers and clients. 

We understand that for some, outsourced marketing services have a stigma of being less personal, cookie-cutter, and dry. We seek to change that. We pride ourselves on providing not only high-quality marketing services but also superb standards of customer service. 

Give our team a call on 0161 327 0427, email info@soscreativity.co.uk, or reach out on social media. Let's discuss your business's future in the digital world.