You may have heard us repeat a few times in the past, "To win on social media, you need to be the CEO of social media". But what exactly does that phrase mean?
Content is the barebones of your social media presence. Social media content is a direct representation of the quality and tone of your brand. That's why it's extremely important to keep a consistent look and feel throughout your feed. Showing attention to detail and following a strategy demonstrates the brand is doing proper research on their consumers. This sends a message to the audience that the brand has everything under control. Brands that pay attention to their audience on social are also more likely to pay attention to the quality of their products.
Social media engagement is more than just the accumulation of followers across social platforms. It's also a measurement of how many people pay attention to and interact with your brand daily. Businesses that focus on building their social media engagement can benefit from better marketing reach and ROI and greater brand awareness, making it easier to attract new customers. Search engines may also be paying attention to social signals and hashtags, even using them as inputs to determine search rankings for a business' website.
Optimising your social media processes can be drawn from a large number of sources already in place. One of the most essentials methods is reviewing your platform's analytics. All social media platforms have inbuilt functions to view various information, such as likes, impressions&reach, followers. When examining these statistics, it's important to find a correlation when you see an increase or decrease, such as specific content that may have been more successful or less than others providing you with insight into what content and interaction your audience engages with most.
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