How to improve your video marketing

In this day and age, content isn’t just about blocks of text full of information, it’s also images, video and audio. All of these different types of content can carry the same message but you need to be able to do it right.

As video marketing is now becoming important for your digital presence, you want it to be as precise as possible so it provides value and the correct information to your audience. In this blog post, we will be providing you with video production tips and tricks so here is how to improve your video marketing.

Have knowledge about the topic

There’s nothing worse than watching a video and the speaker hasn’t got a clue what they’re talking about, which is because they either haven’t done the correct and thorough research or this isn’t their niche. You don’t want to produce a video like this where you are ‘umming’ and ‘arring’ and taking long pauses to think because you are uncertain about the topic. It looks unprofessional!

Make sure you research the topic beforehand if you aren’t too certain that you know everything that you are talking about. If you certainly don’t know, then don’t make a video on that specific topic and come back to it when you’re more confident.

If you need a script to prompt you at certain points, make sure to practice so it is as natural looking as possible, but don’t use a script full of text because your audience are going to switch off if the video is just the speaker with their head down into the script.

It could be worth researching video production techniques if you’re new to being stood in front of the camera.

Add value

The video you produce needs to provide plenty of value for your audience, followers and viewers. If they get bored after a while due to a boring video full of non-useful information there will be a higher chance of them switching over.

We base our videos around the blog posts which we post once a week because we know that our blogs are providing as much value as possible but as some people prefer to watch videos over reading text, we produce videos around the topic.

Don’t think of your videos as a sales pitch, it’s an avenue for providing information to your audience. Try and find frequently asked questions about certain topics that you can provide a tonne of information to, so you are able to help people thus providing value.

Include a CTA (Call to action)

When your viewers reach the end of the video, you have managed to keep their attention and you have the advantage to tell them what to do through a call to action. Rather than leaving them hanging, instruct your audience to subscribe to your channel, follow your social media profiles, share the video, leave a comment or follow a link.

Always make sure that your CTA is tailored to the specific topic you’re talking about and the audience you’re targeting

Share your videos

When you post anything, you want it to be seen by as many people as possible, so share your videos on every social channel that you’re on. This reaches all of the various types of audiences on different platforms who follow you.

The social sharing helps to generate engagement and drive further sharing. If you write a blog and base the video on the content within the blog, make sure to embed your video in the text so readers have the option to either read or watch.