From fashion tips to home decor inspiration, Pinterest is home to a wide variety of ideas waiting to come to life. It’s essentially a scrapbook platform that creates a board for you to build upon. But the most frequent question we hear today is ‘is Pinterest still a relevant platform?’
A study conducted by Hootsuite in 2020 found that there are 250 million people using Pinterest every single month. Therefore, in 2020 the year of international lockdowns and home quarantining now is the best time to join the Pinterest community. In the US, research by eMarketer reported that ‘Pinterest has surpassed Snapchat as the third most popular social media app’. Using the platform to grow your brand’s awareness organically can be very advantageous for your company and here are the reasons why.
Out of all the other social media channels out there, Pinterest has a much lower number of brands utilising the platform compared to the likes of Facebook, Instagram, Twitter, and other networks.
This means that the platform is not as competitive so, using that to your advantage you can reach a lot more people organically quite quickly and build your profile without the competition. Especially if you are a consumer retail business, Pinterest needs to be one of your primary sources of building awareness and business for your company.
Last year, we delved into the uses of Pinterest to see how we could develop the channel as part of our social media strategy, and to this date, we still often receive notifications from other Pinterest users who have seen our content and pinned it to their board.
This means that as a business we are still receiving extra awareness because Pinterest, unlike other platforms, has a very long time span. Therefore, you can create a piece of content pin it onto a particular board on your page and that pin will have a life span of around three months before it starts becoming less relevant to users and so that is one of the big advantages that you need to consider in helping you grow your business.
One of the best ways that brands use Pinterest is by creating different catalogues and boards. An example of this would be if you are a bathroom showroom company and you have a different type of brands you want to showcase, you could filter the content that you're creating on Pinterest by brand or by different items like baths and create a board called bath ideas.
Using this, you could pull out the different types of bath products that your brand sells to help your audience who are looking at Pinterest to find ideas for their future bathroom. This then allows you to attract customers to your website so, by segmenting your products and services, you can use that to invite users to discover your brand and then convert them into paying customers.
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