Nova alarms
case study

An independent, family-owned business based in Walkden, Greater Manchester, Nova Alarms provides security systems, including CCTV, Intruder Alarms, and Remote Monitoring for domestic and commercial customers.


Website enquiries


Increase in traffic


Increase in rankings


Increase in calls

    With over three decades of experience, the highly skilled engineers at Nova Alarms have high standards for their business, necessitating the need for a multi-award-winning web design and digital marketing agency.

    This would prove to be a complex challenge, but as winners of Digital Marketing Agency of the year North-West 2021 and Best Web Design & Development Company 2021, we were excited and eager to get started.

    Website design in Manchester. Before meeting with SOS Creativity, Nova Alarms' website was outdated and did not accurately represent the business. We provided a bespoke WordPress website which was designed using Adobe XD. After confirming the designs with the client and implementing changes based on feedback, we began our development process, which included a range of tests, including but not limited to stress testing and responsive use testing.

    Thanks to our services, Nova Alarms now have a bespoke website that accurately represents their brand, detailing their services in an easy-to-understand and navigate manner.

    Manchester social media marketing. We implemented a social media marketing campaign to reach a wider audience and find new customers. Posting multiple times a week across strategic social media channels. To create high-quality social media posts, our expert content writer wrote informative and eye-catching copy, which was integrated into customised graphics using photographs taken by our team and professional-quality stock imagery. This was then combined with social media research to determine the most appropriate hashtags for the campaign to boost audience reach.

    Search Engine Optimisation. Thanks to the skills of our website development and design team, Nova Alarms' website was created with solid SEO-friendly foundations. This allowed our digital marketing team to move quickly to implement both on and off-page SEO techniques to improve rankings and search visibility as soon as possible.

    Our content writer created bespoke landing pages tailored to the specific services provided by the client. These landing pages were written to be keyword-rich for search engine purposes and engaging and informative to give a positive and enjoyable user experience, fulfilling both SEO copywriting and content marketing functions.

    SEO already showing results: Several targeted keywords reach page one. The search engine optimisation campaign has seen increased rankings, with several keywords already ranking on page one and steady progress being made with others. SEO is an immensely powerful marketing technique that provides reliable results over time. These steady rankings increases have led to a significant boost in site traffic over the campaign months and are forecast to increase further.

    Enquiries flooding the phones. Any marketing strategy has the same goal, generate enquiries and leads that can be converted into sales. Converting from SEO-organised pages, Nova Alarms has received over 450 enquires from their website. This gives the business growth opportunities, especially since Nova Alarms has a fantastic customer retention rate.

    If you would like more information regarding our services for SEO, social media marketing, or website design and development, or if you would like to book a consultation, please don't hesitate to contact our web design and SEO agency by calling 0161 327 0427.

    These guys are amazing!! Very creative & professional. Nothing too much trouble. Very responsive to changes we regularly make. All the team are friendly & helpful. From our first meeting with Stephen we knew these were the guys for us. Highly recommend.

    Adam Wylie
    Managing Director
    Nova Alarms

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      Nova Alarms is an independent, family-owned home security systems company based in Walkden, Greater Manchester.