There's nothing worse than turning away potential customers due to your website. There are crucial elements, that you may not even think are important, which you need to incorporate onto your site.
Some businesses leave out the most simplest of components resulting in loss of customers converting.
To make sure that mistake isn't made, here are 5 reaons why people don't trust your website.
The About Us page is one of the most important pages on a website and there are 3 key questions your about us page needs to answer, who are you? Why are you doing this? What makes you different? When customers or consumers visit your site they want to know who you, your company’s story and how you can help them. This page gives you the opportunity to introduce your business and team and explain why they should prefer your product or services over others.
A telephone number and contact address instil many layers of trust into your website. People want to know if you’re real and it validates that your business is legitimate and it appears more trustworthy. Your physical address is an SEO factor for Google Local as Google likes to see an address clearly listed on your website.
The power of a testimonial is great and can cause a huge impact on the thoughts of your visitors. Someone outside of the brand is giving their opinion, so the credibility is a lot higher. Dimensional Research conducted a study in 2013 which concluded that 90% of customers are influenced by online reviews, which is the vast majority of us all.
We’re no different either. We conducted a small survey within the team and all of us at SOS Creativity have stated that we check reviews before buying. If you have a lot of positive reviews, it gives you a better chance of converting more people into customers as they can see how credible you are.
Social media is important and being able to maintain an active presence is essential for your customers. It provides social proof if you are on these platforms and they are linked to your website. But if you aren’t on anything and have nothing linked, people will find it harder to believe your credibility or put their trust in you especially in 2018!
Portfolios or case studies are there primarily to help you show off your products or services. More importantly to show off how you’ve helped others with the same problems your potential client is facing. They help you to back up the claims that you are making about your company as you need to be able to prove that you can deliver the promises that you are making. If there are none, people can doubt how good you say your brand is as there is no evidence to support it.
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