Award-winning SEO agency in Preston
Thanks to our wealth of experience in SEO, we give your business the reach and brand awareness it deserves, transforming curiosity into brand loyalty. Call 0800 999 1339 and start your SEO journey with us today.
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Cost-effective SEO agency in Preston
Preston is a key player in the UK economy, especially with regards to the defence and retails sectors. BAE Systems, the principal military aircraft design, development, and manufacture supplier for the UK is based nearby, additionally with regards to retail two major shopping centres are located along high streets Fishergate and Friargate, providing ample opportunity for those in the retail industry.
However, being such a great location for businesses to grow comes with one major disadvantage: competition. With lots of businesses competing for dominance in the local area, how can your business stand above your competition and attract new customers? As marketing specialists, we highly recommend the digital marketing strategy, Search Engine Optimisation.
What is SEO, why should your business implement a Preston Local SEO strategy?
SEO stands for search engine optimisation and is a digital marketing technique centred around search engines. Nowadays, in our 21st-century digital society, whenever somebody needs directions, is looking for a product/service, or has a general query, they use a search engine. For your company to succeed in a digital environment, your website must rank highly in search engines. Understanding search engine marketing and optimisation are crucial to increase your traffic and brand awareness.
Did you know that approximately 75% of all clicks go to the top 5 search engine results? You are missing significant brand visibility if your business isn't ranking in the top 5 for relevant keywords. We choose these keywords based on your target audience and the intent behind the search itself (such as enquiry, sales, etc). Throughout the campaign with SOS, our SEO experts use their extensive experience and knowledge to help your company rank highly for these agreed upon keywords, boosting your brand awareness, increasing site traffic; with the goal of generating more leads and conversions.
But what about Local SEO? What impact does locality play in search engine optimisation? Local SEO and proximity search plays a critical role in any SEO campaign; that's why we include Local SEO strategy in our essential entry-level SEO package. Local search isn't just important for local businesses. Whilst you may be aware that Google's search algorithms consider proximity for local searches, did you know that this happens even when the searcher doesn't include "city name" or "near me" in their search?
SEO audit of your website
Submit your website address to find out how you stack up with your competitors. By doing this, a comprehensive SEO report will be created for you.
What’s the difference between On Page SEO and Off Page SEO?
SEO can be divided into two processes, on-page and off-page SEO, also known as on-site and off-site SEO.
On-site SEO is a two-pronged approach. Firstly, your website's content needs to be optimised for search engines; secondly, the source code needs to be optimised. The search engine marketing specialists at SOS Creativity achieve this through our comprehensive 15-step on-site SEO process.
Off-Site SEO is centred around increasing your website's authority. This identifies your website (and, by extension, your brand) as a trusted source of information regarding your industry. This, in turn, increases your website's overall average ranking position and rankings for specific search terms. We achieve this through our 8-step off-site SEO process.
Our on-page process for Preston SEO
- Obtain access details & desired client key terms (the terms will be defined in the first week as further research is needed in this area).
- Carry out a full content review on site.
- Review & assess key terms by search volume & competitiveness, review site content & meta.
- Optimise all site content, meta and headings.
- Audit all on-site technical elements.
- Issue fixes & areas of optimisation to plan out technical SEO.
- Implement on-site fixes as per the agreed list.
- Compress images.
- Minify code where needed.
- Check site speed on desktop & mobile.
- Disavow toxic links.
- Submit the site for Google indexing.
- Set up/Optimise the site's local Google My Business page for local SEO optimisation.
- Final SEO On-Site checklist.
- Provide client with final report & work completed.
Our off-page process for Preston SEO
- Increasing the number of links to the site using a staggered strategy.
- Improving the quality of the links on the website.
- Targeting high domain authority links.
- Researching backlink opportunities from trusted/authoritative sites.
- Monitoring toxicity.
- Link disavow activity.
- Local SEO optimisation.
- Local SEO citation creation.
Our results-driven process for SEO in Preston
The SOS Creativity SEO process is split into five key steps: enquiry, due diligence, implementation, testing, and finally, support.
Initial enquiry
We start with a consultation to learn about your business, objectives, and ideal audience. We find most websites cover the basics of SEO, but there are always key areas which can be improved. During this stage, we listen to your goals and the challenges you face as a business and identify obstacles in your path to success.
Our due diligence
As digital marketing experts, we aim to improve your site's visibility and ranking potential. We commit to our clients very seriously; our due diligence process includes considerable research and analysis. Covering areas such as competitors, target audience, and keywords.
Implementation
Using the information gained from our enquiry and due diligence, our search engine marketing team will strategise and formulate a plan of action to achieve your business’s online goals.
Testing
Every plan can be refined and improved; we use the data gathered from our implementation stage to test and improve our marketing activities consistently. We work hard to ensure you receive a high-quality service that provides value for money and meets your business's objectives.
Support
Our process concludes with the support phase. In the campaign's final step, we ensure that your needs are taken care of. Our SEO experts are also available to answer any questions you may have.
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SOS Creativity, your Preston SEO PARTNER
For some, outsourcing your marketing to a third party is unappealing. Outsourced marketing has a stigma of being less personal, cookie-cutter, and dry. We seek to change that. At SOS Creativity, we don't see ourselves as just another SEO agency; we're your marketing PARTNER. As your marketing partner, we promise to be:
Polite, friendly, and easy to work with. Our SEO process is as effortless as it is enjoyable.
Approachable and open to suggestions. Don't hesitate to tell us your ideas and let us make them happen.
Respectful. Feedback is essential to developing the best possible solution for your business.
Trustworthy. When we say we're going to deliver something, we do it on time and to the best of our experience and ability.
Nimble. Life is full of surprises – we have the skills and expertise to adjust to any unplanned surprises easily.
Equitable. We believe in fairness and treat all our clients with the same high level of service.
Reliable. We only accept one outcome from our projects; a very happy client
Let’s get the ball rolling, call our Preston SEO agency today
Get in touch with our team to book a consultation. Our experts can run an audit on your website and find out the score of your site's current SEO rankings. From there, we will put together a strategy to optimise your website. Give our team a call at 0800 999 1339, email info@soscreativity.co.uk, or reach out on social media. Let's discuss your future in the digital world.
SEO audit of your website
Submit your website address to find out how you stack up with your competitors. By doing this, a comprehensive SEO report will be created for you.
