SEO restaurant
Expert digital marketing and search engine optimisation services from an award-winning team at an affordable price won't leave a sour taste in your mouth. SEO Restaurant services from SOS Creativity.
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What is SEO for Restaurants?
SEO is a digital marketing strategy that boosts brand awareness and website traffic by improving the ranking of your website in targeted search queries. At its core, SEO and search engine marketing are centred around keywords; We choose these keywords based on your target audience and the intent behind the search, such as a restaurant visit or a take-away order.
SEO is a digital marketing strategy that boosts brand awareness and website traffic by improving the ranking of your website in targeted search queries. At its core, SEO and search engine marketing are centred around keywords; We choose these keywords based on your target audience and the intent behind the search, such as a restaurant visit or a take-away order.
Our process for restaurant SEO is split into five key steps: enquiry, due diligence, implementation, testing, and finally, support.
Initial enquiry
At SOS creativity, we start with a consultation to learn about your business, objectives, and ideal audience. We find most websites cover the basics of SEO, but there are always key areas which can be improved. During this stage, we listen to your goals and the challenges you face as a business and identify obstacles in your path to success.
Our due diligence
As digital marketing experts, we aim to improve your site's visibility and ranking potential. We commit to our clients very seriously; our due diligence process includes considerable research and analysis. Covering areas such as competitors, target audience, and keywords.
Implementation
Using the information gained from our enquiry and due diligence, our search engine marketing team will strategise and formulate a plan of action to achieve your business’s online goals.
Testing
Every plan can be refined and improved; we use the data gathered from our implementation stage to test and improve our marketing activities consistently. We work hard to ensure you receive a high-quality service that provides value for money and meets your business's objectives.
Support
Our process concludes with the support phase. In the campaign's final step, we ensure that your needs are taken care of. Our SEO experts are also available to answer any questions you may have.
SEO audit of your website
Submit your website address to find out how you stack up with your competitors. By doing this, a comprehensive SEO report will be created for you.
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Do small Restaurants need SEO Marketing?
Restaurant SEO is exceptionally important for small restaurants. Did you know that approximately 75% of all clicks go to the top 5 search engine results? If your restaurant isn’t ranking in the top 5 for relevant searches, you’re missing out on significant visibility.
In our digital society, a search engine is used when anyone has a question. This ranges from general knowledge questions to searching for directions or looking for places to eat out. With many people using search engines daily, your restaurant needs a presence on search engine results, especially the local SEO results pages.
SEO for the Hospitality Industry
To succeed with SEO in the hospitality industry, you need to understand what search engines (such as Google) consider when generating the search engine results pages (SERPs). The three main factors often described as the three pillars of SEO are Relevancy, Authority, and Quality.
Relevancy
When somebody uses a search engine, they're looking for an answer to a question. As such, relevancy is exceptionally important. After all, if a search engine doesn't provide answers to the questions users are searching for, people will stop using it.
Your restaurant needs to consider search relevancy when choosing keywords to target. Good examples include culinary styles you specialise in and local keywords such as towns or cities where you are located.
Authority
Domain authority is a score generated by algorithms that rate a website's trustworthiness. Numerous factors contribute to this score, such as the number of websites that link to your website. One of the many techniques we use to help increase site authority is backlinking, which involves seeking out high-quality links to your website, and showing search engines that you are knowledgeable and trusted in your industry.
Quality
Search engines like Google want to provide their users with a good user experience. AS such, any website featuring on the results page must be of good quality. This means that slow and buggy websites or websites with high bounce rates (when a user leaves a website shortly after visiting it) will result in low-quality indicators and could contribute to poor search rankings.
When providing on-site optimisation, our team will look at the content, user navigation, and overall experience of your restaurant’s website, identifying any areas for improvement that could harm your search engine rankings.
Hospitality sector marketing – how long until Hospitality SEO shows results?
SEO is often described as a marathon rather than a sprint, and not without justification as noticeable results can take as long as three to six months to become apparent, sometimes longer depending on the search competition of your targeted keywords and queries.
Unlike other marketing methods, SEO requires constant interaction and patience. However, SEO is a slow-moving marketing force; it is exceptionally potent. Once you cement yourself into the rankings for high-traffic search results, you significantly boost awareness of your restaurant.
SOS Creativity; your ideal choice for Restaurant SEO
In the commercial kitchen, having the right team around you is important. Skilled chefs and hardworking hospitality staff are essential to the restaurant experience. The same is true for digital marketing; it's of the utmost importance that you choose the right marketing agency to deliver your restaurant SEO. So, with this in mind, what makes SOS Creativity the ideal choice? What sends us apart from the rest. Why should you choose our SEO restaurant services?
The digital marketing team at SOS Creativity comprises a close-knit group of passionate individuals. As the winner of Digital Marketing Agency of the year North West 2021, we provide top-quality creative designs, inventive and engaging content writing, and superb keyword research. We pride ourselves on providing not only high-quality marketing services but also outstanding standards of customer service. We respond to all emails within three working hours or sooner and solve technical requests within four operating hours or sooner.
We don't see ourselves as ‘Just Another Marketing Agency’. We have a strict set of core values which sees us as an extension of your team; we are your PARTNER:
Polite, friendly, and easy to work with. Our SEO process is as effortless as it is enjoyable.
Approachable and open to suggestions. Don't hesitate to tell us your ideas and let us make them happen.
Respectful. Feedback is essential to developing the best possible solution for your business.
Trustworthy. When we say we're going to deliver something, we do it on time and to the best of our experience and ability.
Nimble. Life is full of surprises – we have the skills and expertise to adjust to any unplanned surprises easily.
Equitable. We believe in fairness and treat all our clients with the same high level of service.
Reliable. We only accept one outcome from our projects; a very happy client
Restaurant digital marketing solutions – take your business to the next level
Spend more time running your business, serving your customers the delicious food they know and love. Please don't hesitate to get in touch; we're always looking for new and exciting clients, delivering creative and innovative solutions to their unique marketing challenges.
Give our team a call on 0161 327 0427, email info@soscreativity.co.uk, or reach out on social media. Let's discuss your business' future in the digital world.
SEO audit of your website
Submit your website address to find out how you stack up with your competitors. By doing this, a comprehensive SEO report will be created for you.
