Social media marketing agency
As a social media marketing agency based in the UK, we specialise in helping businesses to grow by 40% in 12 months. Call us on 0800 999 1339 to get started today.
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Social media marketing definition and SMM meaning
To help grasp the meaning of SMM (Social Media Marketing), what is social media? The official definition of social media from Oxford Languages is “websites and applications that enable users to create and share content or to participate in social networking”.
This means the definition of Social Media Marketing is marketing activities that take place on websites and apps developed specifically for social networking through the creation and distribution of content. Apps such as Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, TikTok and LinkedIn to name a few.
Social media marketing for business
Why is Social Media Marketing for Business essential for success? One of the most important priorities for any company is to generate sales and being in a digital age, the most effective way of finding new customers is through social media. This is because studies conducted by Statista show there are just under 4 billion social network users. With under 8 billion people on the planet, over 50% of the population is on social media.
Looking at the above statistics, when marketing for a business, social media marketing becomes a priority due to its low entry barrier.
Social media audit of your accounts
Submit your website address to find out how you stack up with your competitors. By doing this, a comprehensive social media audit will be carried out for you.
Benefits of social media marketing
What are the benefits of social media marketing and why is social media important for business?
- The first benefit is increase brand awareness. With over half of the world’s population on social media, Social Media Marketing is a great way to increase your brand’s awareness.
- The second benefits of social media marketing is to humanise your brand. You’ve heard the saying “people buy from people”. By advertising on social media for your business, this helps your brand create a humanise connection.
- An additional benefit of having a social media marketing strategy is focused targeting. When you understand your ideal customer, you’re in a better position to strategically advertise to that particular group of people.
- Much cheaper. One of the commercial benefits of social media as opposed to more traditional marketing activities is that social media marketing is much cheaper than prime TV ads for example.
- Another advantage of social media marketing is the customer insights we can explore from the data and analytics provided by the social platforms. These insights can be used to guide all marketing strategies.
- As discussed earlier, a key business priority is to generate sales. Using social media, we’re able to generate leads to help scale the company.
- Go Viral. Who doesn’t want to go viral and be popular? Whether as a brand or as an individual, harnessing the power of SMM (Social Media Marketing) can help you do just that.
Social media marketing services
There are two main social media marketing services to consider: organic social media management and paid social media advertising.
Organic social media marketing
Organic social media marketing is any social media activity without paid promotion. This strategy embarks on using free social media tools to build, nurture and engage a loyal online following.
Paid social media advertising
Paid social media advertising is a marketing strategy focused on displaying advertisements or sponsored marketing content on social media platforms by strategically displaying the said content to a specified audience.
Social media marketing strategy
The perfect social media marketing strategy is one that combines both organic SMM marketing and paid social media marketing. To be successful in marketing, you must first define what success means, then have an excellent understanding of the ideal customer through the use of a buyer persona and finally implement a social media strategy.
The reason why combining both paid and organic social media marketing is bound to generate a positive ROI (return on investment) is because using paid marketing, when implemented correctly, you’re able to generate quicker results as opposed to organic marketing. However, with organic social media marketing, you’re able to future proof marketing success as it enables you to build an engaged community and loyal followers who becomes your best source of customers.
Social media marketing plan
A social media marketing plan aids the implementation of a social media marketing strategy. An example of a marketing plan could involve the creation of a video-based content schedule for the mornings and image-based content scheduled for the evenings both with the goal of educating the audience and increasing brand awareness thus boosting lead generation activities.
Social media audit of your accounts
Submit your website address to find out how you stack up with your competitors. By doing this, a comprehensive social media audit will be carried out for you.
Our social media marketing (SMM) process
To be successful with organic social media marketing (SMM) and paid social media advertising (SMA), at SOS Creativity, we start with a consultation to learn about your business, its objectives and its ideal audience. Once we fully understand your goals and aspirations, we can begin the process of social media advertising.
Initial Enquiry
During this stage, we listen to your goals, the challenges stopping you from achieving them and understand who your ideal customers are.
Due Diligence
Our process involves considerable research and analysis such as competitors, hashtag, audience and many more.
Implementation
Using the results from previous steps, we're able to strategise and carry out the necessary SMA (Social Media Advertising) activities to achieve your business objectives ensuring a positive Return on Investment (ROI).
Testing
Using the feedback we receive from the Social Media Marketing data, we're able to consistently and optimally refine our activities to ensure you achieve your business goals.
Support
During this phase, we make sure your needs are taken care of by being available to provide answers to any questions you might have.
Your very own Manchester social media marketing (SMM) team
We are a digital marketing agency in Bolton, Greater Manchester, that specialises in helping companies within the financial services and retail sector grow by 40% in 12 months through their online presence. At SOS Creativity, we place our customers in the centre of everything we do. We're a trustworthy, reliable and result-driven agency who are focused on helping our clients grow through their online presence. We have a strict set of core values as a business which sees us as an extension of your team; we are your Bolton based social media agency:
- Polite, friendly and easy to work with. Our Social media marketing process is as effortless as it is enjoyable.
- Approachable and open to suggestions. Don't hesitate to tell us your ideas and let us make them happen.
- Respectful. Feedback is an essential part of developing the best possible social media strategy for your business.
- Trustworthy. When we say we're going to deliver something, we do it on time and to the best of our experience and ability.
- Nimble. Life is full of surprises – we have the skills and expertise to adjust to any unplanned surprises with ease.
- Equitable. We believe in fairness and treat all our clients with the same high level of service.
- Reliable. We only accept one outcome from our projects, which is a very happy client.
Social media marketing companies
As a Bolton based social media marketing company, we work with other reputable social media marketing brands to ensure the successful delivery of your social strategy. Some of the social media brands we work with include:
HubSpot, Hootsuite, Buffer, Canva, Facebook, LinkedIn, Youtube, Twitter, Pinterest, Instagram and so on.
Social media advertising
When it comes to advertising on social media, as digital marketing experts, we spend a lot of time and resources creating helpful content about advertising on social media. Here are some videos to help you understand social media.
