To us, marketing is more than words, images, or code. It’s about the relationship you build between business and customer; it's about the journey you go on together as you understand each other, your needs and your goals. When you know all of this, you can successfully (and, more importantly, repeatedly) transform curiosity into brand loyalty.
A website that ranks high with search engines is essential for your company's success in a digital environment. Understanding search engine marketing and optimisation are crucial to increasing your traffic and brand awareness. Search marketing is a careful blend of art and science; you cannot create quality SEO content without creativity and carefully implemented theory. Thanks to our wealth of experience in SEO, we can identify keyword opportunities to allow your business to reach new customers and clients. We view ourselves as an extension of your business, as your external marketing department. As such, your success is our success. We're fully motivated to give your business the best possible marketing solutions, lending our years of expertise and experience to companies from diverse industries.
So why do we use SEO marketing strategies instead of paid search advertising? As SEO experts, we feel Search Engine Optimisation has numerous advantages over PPC, such as cost-effectiveness. SEO marketing techniques focus on improving the rankings of the organic search results pages. These links cost your business no money when a user clicks. The only cost you bare is the cost of the expert hired to provide your SEO services. The only downside to SEO is the patience required in implementation. As SEO is the giant of the digital marketing world, it moves slowly, sometimes taking many months to show true effects. However, while other techniques may move faster, when SEO finally arrives, its huge impact will be felt far and wide and is long-lasting.
Additionally, it's important to note that whilst PPC works faster, the clicks generated from advertisements will cost your business money and have no guarantee that they will result in sales. It's estimated that only 2-6% of PPC advertisements convert into sales. That's over 90% of your paid-for clicks wasted.
As a web design company, we provide all our clients with reliability. Open-source web design offers stability and flexibility. By selecting an open-sourced platform, you retain ownership of your company's website and can do with it as you wish. Your website is the online foundation of your business, and as such, the foundations must be solid. Without reliable foundations, the building as a whole is in jeopardy. As open-source web design experts, we’re equipped to maximise the benefits and opportunities afforded by open-sourced platforms. We primarily work with the platforms WordPress and Magento 2.
• Building WordPress websites
WordPress is an open source content management system and is one of the most popular ways to build a website. One of the main advantages of WordPress is its flexibility. WordPress can build various websites, from blogs to forums, portfolios, social networks, and eCommerce stores. In short, WordPress can be used to create almost any type of website imaginable—WordPress powers approximately 40% of all websites on the internet.
• Designing an eCommerce website with Magento 2
Magento is an open-source web development platform specifically designed to create eCommerce websites. As a platform, Magento has many built-in advantages. It provides a flexible shopping cart system which allows for greater control over the form and function of your website. This can be a very powerful tool, especially concerning cart retention strategies. Additionally, regarding digital marketing, Magento has a range of tools specifically designed to assist with optimising websites for search engines.
Your website needs to be built to take advantage of the opportunities available on search engines. Ensuring a website is designed and developed in an SEO-friendly manner is a complex process. You don't just have to optimise the content itself on the website; you also have to consider the site's source code. As SEO experts, we conduct a full content review and audit of all on-site technical elements. We optimise site speed by compressing images and minifying code where applicable; this includes desktop and mobile browsing, as approximately 35% of all Google searches take place using a mobile device. Finally, we optimise the site's Google My Business page, ensuring that local SEO is optimised, provide a final check and report, and submit the site for Google indexing.
Our multi-award-winning team is on hand to help you unleash your true potential. With award-winning website design and digital marketing services, your business can reach new heights, attract more customers, and grow into the market force you’ve always dreamed of.
To learn more about SEO costs and the Website Design packages available from SOS Creativity, please don't hesitate to contact our team by calling 0800 999 1339 or emailing email@example.com. Our consultants will be happy to assist you with any enquiries or questions you may have.
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