Springfield Financial Services
case study
Award-winning Chartered Financial Planners in Preston, Springfield Financial Services provide independent financial advice and services both businesses and individuals. Their team consists of five highly qualified financial planners who work alongside support staff to ensure that their clients receive only the highest-quality, most up-to-date and appropriate financial advice, tailored to their unique needs and financial circumstances.
As a multi-award-winning firm ourselves, we relate to the high standards of Springfield Financial Services and share a passion for our industry and high work ethic. We provided our award-winning digital marketing services in the form of SEO and social media marketing, whilst our award-winning IT team provided website maintenance and hosting services.
Search Engine Optimisation. In order to provide an effective SEO financial services solution, our team utilised three major SEO techniques, keyword research, content writing, and backlink analysis. Using specialist tools, we analysed search engine results data, identifying common search queries within the financial sector. This research enabled us to curate a selection of keywords that could be targeted in our search engine optimisation strategy. Moving on from this, our content writer wrote bespoke SEO-friendly landing pages tailored for specific primary, secondary, and tertiary SEO keywords. Finally, we provided our award-winning digital marketing services in the form of backlink analysis, identifying high-quality link opportunities, improving search authority of Springfield Financial Services’ website.
SEO is a steady-moving marketing technique, and with the Springfield Financial campaign still in its infancy, we are very proud to report that two targeted keywords are already
ranking on page 1, with several keywords increasing by as much as 44 positions!
Social media marketing. To enable our client to reach a wider audience and find new clients, we implemented a social media campaign, posting 3 times a week across 4 platforms. In order to create eye-catching and informative social media content, our content writer worked in co-ordination with our graphic design staff to create customised social media content using both photographs taken by our team and professional-quality stock imagery.
Website maintenance and hosting. With an existing website that already accurately represented the brand well, Springfield Financial Services required our skills of website hosting and maintenance, which we were happy to provide. As award-winning website development specialists, we’re very skilled in website maintenance, able to identify many issues before they present themselves, working often on a proactive basis, rather than reactionary.
Digital marketing & website services – SOS Creativity. If you would like more information regarding our award-winning digital marketing or our Bolton website services, or if you would like to book a consultation, please don’t hesitate to contact our team by calling 0800 999 1339.
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