What is the importance of branding?

As a business, your brand is your identity; it's how customers recognise who you are and the products/services you provide. With clear and memorable branding, you promote recognition, clearly communicate your core values, and connect with customers.

Why is branding important

As digital marketing experts, we understand the importance of branding. Having a consistent brand across the internet is vital to success in the 21^st-century digital environment. Here are three key features your branding must include succeeding.

Recognition – Your branding must be easily recognisable.

Branding goes far beyond logo design. It promotes recognition. If your branding is easy to recognise and stands out from the crowd, people notice your business and remember your differences. This stresses the importance of consistency, sticking to the same colour pallet and logo choice across all platforms. After all, if you have six different logo variations that don't look similar, others will have an issue identifying your brand.

Advertising comes naturally when you have an easily recognisable brand. Your branding is what people see first when they look into your company. With strong brand design, you'll be able to tailor your marketing campaigns to acquire new customers and inspire brand loyalty in existing customers.

Personality – Your branding must showcase your core values

A good brand connects with its customers personally and emotionally; they feel good when they buy from you, whether it be your product or service. Your brand reflects who you are as a company and your employees. You must consider how you want people to think about you and how you will get that across through your branding.

Appropriate – Your branding must be professional and industry appropriate.

If you're memorable to others, it helps them feel at ease when purchasing your products or services. Additionally, a professional appearance helps to build trust; with the right branding, you can demonstrate your industry expertise, building trust with potential customers and inspiring repeat purchases. However, what is considered professional and appropriate in one industry may not be in another. As such, you must carefully consider your branding choices to better reflect the image you want to present to potential customers.

How do you keep your branding consistent across platforms?

We live in a connected world. With many different platforms to communicate, it can become a significant challenge. As award-winning digital marketing experts, we take great pride in sharing our experience and wisdom on our blog. We have detailed advice regarding how to keep your brand consistent across social media.

Social media marketing from an award-winning digital marketing agency, SOS Creativity

We provide professional social media marketing services alongside SEO services and SEO-friendly website design. Our team can perform website SEO audits using specialised software, delivering a comprehensive SEO report detailing your current performance against competitors. As the winner of Best Web Design & Development Company 2021, we provide peace of mind in the knowledge that your website is being created from the ground up by our talented web development team.

To speak to a representative and request a social media marketing consultation, please call 0800 999 1339 or email info@soscreativity.co.uk. A member of our team will be happy to assist you.