Why is it important to gave a CRM?

CRM is a Customer Relationship Management software. It's all of the activities, strategies, and technologies that companies use to manage their current and potential customers' interactions. Here is 'Why Is It Important To Have A CRM?'

Greater efficiency

You can schedule emails to be sent out to when your contact wants to interact or open the email, so for example, if you're a workaholic and you work ridiculous hours. Maybe you're doing some email activities at night or on a Sunday. With HubSpot CRM, you can write those emails and schedule your emails for maybe Monday at 10 am or choose whatever time you think your contact is ready to read and engage with the email.

So, having a CRM integrated into your company will help you work more efficiently.  When you work harder and work smarter, there's only one thing that will happen; your business will grow

Better organisation

Typically most small to medium-sized businesses that don't have a CRM in play probably have multiple spreadsheets, which means that different people who have access to the spreadsheet have some level of information that other people might not have. So if someone's not in, for example, it might be a little bit tricky finding the data. You're not as organised.

But if you have a CRM in a place like Hubspot, every person who has access to the CRM can find the information they need for that particular contact. This means your organisation is very organised, and by being organised, in turn, you be able to grow.

Improves customer relationships

If someone's away from the company, anyone else can log into the CRM and pick up that conversation where it was left off. Allowing you to provide high-level customer service, making it's easy for your company to grow because rather than the company feeling like they need to ask or answer the same questions by three or four people. Because of the CRM, quick two-minute research to read up on where the contact is on before that phone call saves a lot of time for the customer that you're dealing with.

Making you a lot more efficient and when you can increase your customer reputation, and you increase the customer service, you're able to grow the business