One incredible strength of Facebook Ads is just how much you can do with them. You can target and reach almost any type of audience in a variety of different placements. There are some tips that you could use to optimise your campaigns better and help to max your ROI. Here are 3 Facebook advertising tips you need to know.
People tend to do approach Facebook advertising by putting together some kind of audience and some creative, add your budget, and then press go to run the ad. However, if you don’t understand your audience in-depth, it’s very easy for you to spend your money and not get any results.
You need to in detail create a buyer persona which is where you are able to understand every single aspect of your audience. What demographic is their target audience, what interests do they have, what content will be valuable for them, where are they based, what are they looking for to be interested in your businesses’ products or services? Understanding what makes your audience tick and using that information to create the perfect audience is the number one step to ensure that your Facebook campaign is as successful as it can be.
A lot of users go on Facebook on their mobile as opposed to PCs and laptops. There is still a number using those traditional ways to access the web; however, a high majority is on mobile. This means that the content you’re creating for your Facebook ads needs to be mobile-specific.
If you decide to use videos, have you considered using subtitles as some users won’t necessarily use sound? Do you have a nice call to action on the header to prompt them to watch the video? Is the image, if used, captivating? Is the content valuable for your audience? A mobile-first approach, when combined with the ideal target audience that you created earlier, you significantly increase your chance of your Facebook ads achieving the goals that you intend.
The last point is to consider your placements carefully. Facebook is integrated with Instagram; however, if you target an older demographic, placing your ads on Instagram isn’t always a wise idea. Facebook will take your money; however, you might not get the return results you’re looking for. The same applies visa versa, if your demographic is much younger, perhaps focus on Instagram ads more than Facebook. These are areas that you need to consider to achieve the best result.
With video ads alone, there are so many places where your ad can go. These include in the feed, in the video section, in the marketplace section, in the messenger section, or they could go on the Facebook Stories, Instagram Stories, and Instagram feed. There are so many different placements that you can have your ad show up on but selecting the right ones where your audience are going to be relating with is a way to ensure that your Facebook campaign is a success.
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