An online presence is important for outbound marketing because it reinforces your brand and what you offer your target market. An online presence is very vital for your business! Here is Why Your Online Presence Is Important.
If users are searching on Google for answers to questions that your products or services might provide insight to. By ranking as high as you possibly can on Google, users are more likely to see you as a credible and trustworthy source meaning they could be more likely to click onto your website opposed to other businesses.
Over time users will develop trust towards your business as your online presence continues to grow and you move higher up Google’s search results. Providing valuable content to your audience answering their questions, naturally builds credibility for your business.
There are over two billion people users on Facebook, there are over 1 billion people on Instagram and the average person has 5.64 social media platforms. If you're online you can grow your business reasonably well and the reason for that is because you make it very convenient for the end user. If you're not online however, you have restrictions as to location, time and so on but if you’re online the power goes back to the consumer.
For example if your offline store is closed, users can still access your store online. Therefore, being online helps you market your business as your store is practically open 24 hours a day seven days a week 365 days a year while offline your office might only be open nine to five. It’s a very important aspect of why your company should be online and invest in growth via online presence.
About 20 years ago you had to have flyers, you had to be on radio. About 10/12 years ago you had to have a website to do business because that's how people trust your credibility, you had to be on yellow pages and you had to be running newspaper ads. Now you have to have a very good online presence because not only are consumers expecting you to have a website or to have the traditional marketing activities, they expect you to have a very strong online profile.
People want to know your marketing online because everyone's mindset and everyone's attention is online therefore if you're not online as a business you're going to lose out massively.
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