3 Ways to Diversify your Marketing Strategy

Leverage paid advertising

The first point we're going to be looking at is, leverage paid advertising.

what exactly does that mean?

so, we're looking at diversifying your marketing strategy for 2021, without a question the news feed is a very busy place, therefore if you're focusing just on organic marketing you are going to get lost in the feed. However, if you can start investing in some paid marketing to diversify from your organic strategy into some paid strategies, you're able to yourself top of the feed-in some instances and if your content is amazing enough you can captivate the attention of the users and let them engage in the call to action that you've offered. By engaging in forms of paid marketing, is one of the ways to diversify for 2021 and get some marketing success.

Start building long-term strategy

the second point we're going to look at, is to help you diversify your marketing to start building long-term strategies.

what exactly does that mean?

If you look at it from a marketing standpoint, most people engage in marketing when they're struggling - however, the best time to engage in marketing is when you're doing well, so you can diversify your marketing strategies by planning for the future.

One of the ways to plan is to engage in search engine optimization (SEO)

for example, when you conduct search engine optimization, depending on how competitive the keyword you're going for is, it might take you anywhere from 6 to 9 to 12 and in some cases 18 months before you start seeing the rewards. However, because of the way search engine optimization works, if you can generate some success there from a long-term perspective, you're going to reduce the amount you're spending on paid, this is because you're going to organically be at the forefront for the right keywords that your audience are searching for - so that's one way to diversify your marketing strategy. Whatever activities you're conducting right now, maybe you're using organic social media to build some awareness and then you start to engage in some paid activities, then you can start planning by conducting search engine optimization, which is a longer-term strategy, so that fast forward 6, 9, 12, 18, and 24 months. Whatever the business, you now have extra enquiries and referrers and leads coming in because of the long-term marketing strategy that you've started doing today.

Host a webinar

Finally, the last point we're going to look at is to host a webinar with everything going on.

People are missing that human connectivity and that human interaction, so if you can host a tangible valuable webinar for your audience that's one way to diversify your marketing strategy. You need to be comfortable enough to be able to do this type of thing. However you can do a webinar in a different format, whether that's you standing and speaking whether that's some slide decks, a combination of both or audio podcast type, webinar alone if you're able to diversify your marketing strategy by including a webinar in everything you're doing - that's another way to capture the attention of your audience, that's another way to bring value to your audience which helps them remember you for the long term and when they're in the market for what you do.

there's only one name on their mind so looking at those three points which are to engage in some paid activities

then you start planning for the future by implementing long term strategies and hosting a webinar.

To this, I’d love to hear your thoughts!

Till next week and bye for now!

Written by Owais Hussain.