The benefits of conversational marketing

Conversational marketing is a marketing strategy that seeks to utilise the power of social relationships. This style of marketing and sales has one major benefit; it creates a more human buying experience, shortening your sales cycle and leading to better conversion rates. 

Creating a more ‘human’ buying experience 

In our modern 21st century world, we’re constantly bombarded with ‘so-called’ personalised advertisements that are anything but. In reality, our browsing habits have created an advertisement profile, and as such, we are being sent targeted promotions to meet this demand. It's little different from television advertising placing toy adverts in-between children's shows or cleaning equipment during the daytime when stay-at-home parents are likely to be watching TV.  

On the other hand, conversational marketing is truly a conversation and is tailored to the individual customer. The core of conversational marketing and sales is to identify a personal need for the product/service, allowing the product to sell itself. In digital marketing, this could be through SEO content targeting specific search queries that provide a detailed answer to those questions. By answering their questions and perhaps raising some more, the customer feels more engaged with your business and your products/services. In-person conversational marketing and sales are much more straightforward. A salesperson approaches the customer, makes polite conversation with them, and then identifies a need for the product. Perhaps you're selling tablet devices, and the potential customer is elderly with grandchildren going to University; a tablet computer could be the perfect opportunity for them to keep in touch over distances.  

You shorten the overall sales cycle when you introduce a more human sales experience. By focusing on customers' questions and providing detailed and specific answers, you remove barriers to sales, thus shortening the overall sales cycle. This, in turn, results in more engaged customers and, as such, optimised conversion rates.  

Achieve your marketing goals with SOS Creativity, North West digital marketing specialists. 

As a multi-award-winning digital marketing agency, we’re always looking for new clients, excited to deliver creative and innovative solutions to their unique marketing challenges. We are based in one of the main transport hubs of Greater Manchester, Bolton. This places SOS Creativity in the ideal location to meet clients all over the country.  

Let’s discuss your future in the digital world. Give our team a call on 0161 327 0427, email info@soscreativity.co.uk or reach out to us on social media.