How to Utilise LinkedIn to Generate Leads

LinkedIn is the largest business-oriented networking website geared specifically toward professionals. Using LinkedIn to generate leads can be a pretty straightforward process — if you're willing to invest a little time sharing your expertise and thought leadership.

Answer targeted questions in your expertise area

The first point is answering targeted questions in your areas of expertise or industry. If you want to generate leads, you need to be seen as an expert in your sector therefore by enrolling on different LinkedIn groups, they're enrolling in or following the various hashtags that talks about your areas of expertise your sector, for example when people are conversing when people are posing additional questions if you're able to bring value to them by answering their questions you're able to generate leads from LinkedIn because people want to do business with people who know their stuff and one of the easiest and quickest way to demonstrate that you know your stuff is by answering the questions that other people are asking as I said, some of the ways you can uncover that is by following different hashtags following or joining in different groups there are lots of other groups and pages on LinkedIn that you can enrol yourself into don't be posting or don't be going into these pages posting a lot of spammy sales oriented content when you answer their question when you add a a thoughtful, valuable piece of advice content answers you can position yourself as an expert which then naturally helps you generate more leads.

Develop a content posting strategy and stick to it 

The second point we're going to look at to help you generate more leads on LinkedIn is to develop a content posting strategy and stick to it. One of the reasons social media can be so powerful is due to the power of consistency. When you're consistent on social media, that's where you start seeing results when you create a consistent content scheduling or content creation strategy, whether that be your posting two times a week and every single week without fail, you're sticking to that, whether that be your posting once a day and every single week, every single day you're sticking to that by creating a consistent content strategy you can keep yourself in the top of the awareness, meaning people are going to consistently see your name see your brand see the content that you provide. When that content is valuable, you can generate leads because they need to know you for people to do business with you. They need to like you. They need to trust you, and when they do all of that, the way they can do that on social is by seeing the content that you're creating, which then links to the first point, which is the answers to the question that you're also providing when you do all those things, you're able to generate more leads on LinkedIn. 

Include an effective call to action at the bottom of every post

Finally, the last point is to include a call to action on every single post, so you're doing a lot of work answering questions you're doing a lot of work creating content to efficiently or exponentially increase your lead generation activities on LinkedIn, you need to include a call to action every single piece of post, every single piece of content you need to have an effort that you would want the reader to take.