What to look for when hiring a digital marketing agency

Making the jump to hire a digital marketing agency to help with marketing is a big decision, but not all agencies are the same, and you have to make sure that you hire a digital marketing agency that aligns with your goals to ensure you make the best decision for your brand. Without a doubt, hiring a digital marketing agency can be tough, with so many different companies and contrasting services. It can be not easy. Do you need help choosing a suitable agency? Stick around to hear SOS Creativity's best tips on what to look for when on the hunt for an upright agency.

Determine what services you want 

Find out exactly what you want to undertake. Let's expand a little bit further on that. There are many different digital marketing activities, from social media management to content-writing to email marketing to chatbot to conversational marketing. There are millions, SEO and PPC being the most popular. The point is, you name it, there's a ton of digital marketing services and activities. However, not all of them are going to be beneficial to you. As a business in regards to that, could your budget be your audience? this could be the goal that you are looking for, for example; so you need to decide what services you want and if you're unable to determine that the agency that you should go with, they need to have. A very detailed understanding of your goals your audience to then help you recommend the right services. If they can't do that for you, you should probably stay clear of them because one thing in the agency landscape is there are so many people doing this. While there are different and multiple ways to skin a cat, there is still a right way to go about doing things. Therefore, you see some agencies that pick a couple of services and pigeonhole you straight into that you know a couple of agencies that can understand the goals understand the audience then recommend the right services you need to either decide what services you're going to be implementing or be looking for an agency that's expert enough to help guide the right services for you.

Find an agency that fits your budget.

The second point to look at is you need to find an agency that's comfortable with your budget we need to be realistic about what the budget looks like because you see some stories i saw something on LinkedIn the other day uh from another agency owner that says I've got a referral for for any agency someone wants to rank number one on google for a particular set of keywords but their budget is a hundred pounds that's it they're not willing to pay more so you need to be realistic we're not talking about crazy scenarios like that however there are some agencies who are really amazing at ten thousand pound a month budget and above where if you only had five thousand pound budget they can't generate the sort of results that you're looking for there are other agencies that specialize in the more lower budget side of things yes some people or it's natural to think the more money you have to spend at something the more successful you can be however that's not always the case so you need to find an agency that's comfortable with the level of budget that you have to achieve the goal you're looking for your purpose always needs to be proportion to your budget however when you find when you're looking for an agency look for agencies that are comfortable working with that budget which then leads me to

Look for an agency with experience and proven results.

The third and final point which I said was the most important point when you're looking for an agency you need to ensure you find and work with an agency with a proven track record, so you need to go with an agency that has been there done it got the t-shirt multiple reviews multiple case studies multiple testimonials in light of what you're looking to achieve that's the best way to ensure your marketing is a successful one that's the best way to ensure your budget is not being wasted so when you combine those three points which are either understand the services that you're looking for or find an agency that can recommend those services the second point is to find the agency that fits your budget and then the final one.